Going Loco for Logos

An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn't be made by your advertising media rep. It stems from a different need.

Your First Step Towards Business Success

The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?

How Do You Define a Good Logo Design?

The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.

Why Small Businesses Need Both a Logo and an Identity System

Experts urge small business owners to brand their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package.

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!

Create a Sizzling Brand for your Business

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it's certainly not something to ignore (ahem, I know you wouldn't dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it. Learn how.

No Logo? Launching a Business Without a Logo Can Sabotage You

Designing your own marketing materials when you launch your business, instead of having them professionally created, will make getting initial clients more difficult, and may result in a business that will not succeed. Here are several reasons why this is not the best idea.

Logo Files: Versions of Your Logo That You Should Own

Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers). There are two major categories that I will cover in this article -- color variations and file-type variations.

Getting Back to Basics: Creating a Logo from Start to Finish

The article is an outline of the design process I now take whenever I am creating a logo for a client.  I hope it will inspire some of you to take pencil in hand prior to sitting down in front of the computer.

What Do You Need to Know Before You Design Your Own Logo?

What elements make a successful logo? Here are 10 logo design tips that professionals use.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and Coca-Cola written in flowing red script.

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.